Jazzercise has long been associated with 1980s aerobics. In early 2015, the company launched a rebranding campaign. Review Chapter 2 in the text and the resources for Jazzercise [https://www.youtube.com/watch?v=2GBBridDs2o], then address the importance of the following: * Corporate mission and rebranding alignment with it * Defining features of the product/service * Current competitors * How … Continue reading “Jazzercise has long been associated with 1980s aerobics. In early 2015, the company launched a rebranding campaign.”
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