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Using the information gathered from your SWOT analysis conducted in Unit II,    create an external factor analysis (EFAS) table for the company you researched. Use Microsoft Word, or a similar program, to create your table. It should have five columns. The first column heading should be titled External Factors, the second column should be titled Weight, the third column should be titled Rating, the fourth column should be titled Weighted Score, and the fifth      column should be titled Comments. You may also use the provided template by      clicking here.

Click here to see an example EFAS table.  

1. In the External Factors column, list at least six opportunities you saw in                the company you researched. Underneath the opportunities, list at least six     threats you saw in the company you researched.

2. In the Weight column, assign an importance factor to each of these issues.                It is important to note that whenever working with weighted averages, the       weight column should always total 1.0, or 100%, regardless of how many   factors are included in the EFAS analysis. It is up to the analyst to decide how   much   weight each individual external factor is assigned based on the   probable impact on a particular company’s current strategic position. The   higher the weight, the more important the factor to the current and future        success of the company. An important factor may have a weight of 0.5      (50%), while a less important factor may have a weight of .05 (5%). When all is   finished, however, all factor weights should total 1.0, or 100%. You may not be privy to the exact information for this company, so in some cases you will need to use your best judgment. (You will justify your weighting in column five.)
3. In the Rating column, assign a rating factor from 5.0-1.0 (5.0 is              outstanding; 1.0 is poor). These ratings are based on the company’s response             to that particular factor. It is your judgment call on how the company is         currently dealing with each specific factor. Once again, you may need to make       an estimate in this area if you are not privy to all of the information. (You will justify your weighting in column five.)
4. In the Weighted Score column, multiply the weight from column 2 by the                rating in column 3 to get the factor’s weighted score.
5. In the Comments column, explain why a particular factor was selected and                how its weight and rating were estimated.
6. At the bottom of column 4, add the weighted scores for the external                factors. Is the company doing better or worse than others in the same                industry? Complete this answer underneath your table.

Format your assignment using APA Style. Use your own words, and include       citations a

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