Delivering bad news is hard especially when you do not agree with the decision you
are communicating. Explain in details the appropriate channel and outline for a
message that conveys bad news. Under what conditions a writer would be justified in
choosing an alternate outline or channel? (10 marks)
Week 8 Tutorial 7
a) Discus briefly how price can be effectively handled in a sales message?(4 marks)
b) Zappos is one of the leading shoe and clothing retail companies. If you are hired by
Zappos to develop an effective message to market their brand new handbags to
potential online customers. In about 200 words describe any five attention-getting
ideas you can use. (6 marks).
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